For the first time in its more than 40-year history, Croma now bundles all services under one roof. "The modern, functional building is a new architectural bright spot in the region, offering an innovative work environment for 300 employees and the most modern fully automated production facility in the aesthetics industry," said Croma CCO Andreas Prinz at the opening ceremony.
Gerhard Prinz, founder of Croma, underlines the importance of the new building: "With the new corporate headquarters, we are leveraging synergies and creating far-reaching development opportunities - in terms of space, but also in terms of communication and cooperation - thus laying the foundation for our strategy geared to global growth placed".
Ceremony with guests of honor and partners
The new opening was celebrated with numerous guests of honor. Johanna Mikl-Leitner, District Principal Dr. Waltraud Müllner-Toifl, the mayors of Leobendorf and Korneuburg, Magdalena Batoha and Christian Gepp, as well as Austrian and international star doctors such as Dr. med. Michael Palatin, Dr. Doris Wallentin and many more. There were also a large number of partners involved in the construction - architects, real estate developers, construction companies and banks. "Our goal was to develop a building that consistently addresses Croma-Pharma's diverse mission as an innovative leader in minimally invasive aesthetic medicine - from basic research through fully automated production to global logistics," said the CTO and co-owner of the company Martin Prinz. Governor Johanna Mikl-Leitner emphasized in her speech: "Innovation is the basis for competition, prosperity and growth."
"The corporate culture shapes a building and the building in turn has an impact on the organization and its people. The new corporate headquarters, as a large office, offers the opportunity to form a forward-looking, open communication culture supported by all employees," says CEO Andreas Prinz.
Ribbon cut and road renaming
Johanna Mikl-Leitner, Croma President Gerhard Prinz, CCO Andreas Prinz and CTO Martin Prinz officially opened the building with the symbolic cutting of the ribbon.
The Leobendorf mayor Magdalena Batoha provided a special surprise. In recognition of the important economic contribution of Croma-Pharma GmbH for the region, she unveiled the first street sign on "Cromazeile“ to the big applause. In future, Croma-Pharma will be domiciled in the Cromzeile.
Croma Headquarters - facts and figures
The total investment costs amounted to 40 million euros. On a gross floor area of 6,000 m², Croma now houses new laboratories, offices and administration. The new production was built around the centerpiece, a 1,000m² clean room of the classes C + D and is designed for the production of up to 5,000 filled syringes / hour. The warehouse offers far more than 2,000 pallet spaces and handles export all over the world. The company has an export ratio of more than 95%. The company was awarded the state emblem, the EY Entrepreneur of the Year and the WKO Exportpreis in silver.
The most important milestones in the construction of Croma headquarters:
• 2013: Pre-project phase; concept studies
• 2014: Location decision and general planner competition
• 2015: Detailed planning and plan submission
• 2015: Ground-breaking ceremony
• 2017: Relocation, building commissioning & official opening
• 2018: Start of production of new manufacturing facilities