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Princess® Lift portfolio rejuvenation

New name “Princess® Threads”- New CE Mark - 3 new suture subtypes

Croma strives for bringing innovations to maximize its customers and patient's well-being. As an expert in the combination of different technologies Croma offers a steadily growing, well-coordinated aesthetic product portfolio. Many years of experience in medical devices in aesthetic medicine enables Croma to successfully master the current regulatory challenges caused by the new European Medical Device Regulation. For this reason, we have further developed the portfolio of the Croma bestseller Princess® Lift.

Most suture manufacturers affected by the new MDR

Europe's new Medical Device Regulation (MDR) will cause substantial changes to the way medical device manufacturers register their products to the European market, and how they maintain compliance throughout the product's life cycle (technical documentation, product safety, clinical evaluation, post-market clinical follow-up, traceability). Since the sutures that are currently marketed in Europe are registered as medical device, they will all be affected by the new regulation. For many suture manufacturers, the regulatory requirements will be difficult to implement.

Croma is a step ahead of competition

In the partnership with our manufacturer we have managed to transfer the production of our well known Princess® Lift sutures to the new production site, which 100% complies with the new MDR. In addition, the product name has been changed to Princess® Threads. The new production site also opens for us a technical possibility to introduce 3 new subtypes on top to the existing ones.

HA Filler Launch in Argentina

In May, the event for the launch of the Croma HA Filler took place in Argentina. Croma employees and partners were present when the products were officially presented at a gala with 300 invited physicians.

In addition to a Croma company presentation and a singing performance of two opera singers from Buenos Aires, there was a discussion round with selected doctors at the end of the gala.

Croma at the AMWC in Monaco

Successful start of tailor-made training program "Croma is More", as well as successful launch of Skin Xs

Croma presented itself to the aesthetics industry from 4-7. April 2018 impressive on a floor space of 120 m² with LED video wall and Infoscreen, an interactive information desk, as well as the possibility for live demonstration of its HA gels in the customer discussion. In 2018, Croma was able to inspire the experts with the launch of Skin Xsand the start of the "Croma is More" training program for doctors.

With "Croma is More" for aesthetic excellence

With a team of international experts, Croma launched its "Croma is More" training program as part of a full-day workshop. Dr. Steven Dayan, Tom Seery, Francois Kress and Dr. Paul Nassif shared their expertise on topics such as patient communication, social media, and luxury brand management, giving listeners an "out of the box" thinking. In the afternoon, the 50 registered participants could sit around the table with the speakers during a World Café workshop to talk directly with the experts. The very positive feedback from all participating doctors motivates for the second round in 2019.


Skin Xs - AI Artificial Intelligence in Skincare

Croma also presented the latest innovative advancement of Universkin. Skin Xis an online skin analysis tool. By filling out a questionnaire by the patient, backed by an advanced skin diagnostic algorithm, the calculation of the personal care formula for creating a personalized skin care can be done conveniently from home or in the waiting room. UniverskinTM is a unique, scientifically-based skincare product that is designed to be used exclusively by physicians for aesthetic treatments.

The AMWC in Monaco, with 10,000 visitors from 120 countries and the participation of more than 300 international companies, represents one of the world's largest meeting points for aesthetic and anti-aging medicine. The AMWC unites surgeons, dermatologists and the aesthetics industry under one roof with the opportunity for a unique exchange on innovative technologies and the latest developments.



Mag. Stefanie Höhn
Corporate Director Communications
Cromazeile 2 
A-2100 Leobendorf

Tel.:     +43 676 846868 190


With "Croma is more" for Aesthetic Excellence

Croma develops an innovative training program for its physicians.

Croma's portfolio for minimally invasive aesthetic medicine offers high quality products. However, Croma not only wants to provide its physicians with the best possible products, but also optimally supports its customers in mastering everyday practice and increasing entrepreneurial success.

Under the direction of Valentin Gruber (Corporate Director Customer Excellence), Croma is more has developed a program to enable every physician to generate more patients, to select and apply the best state-of-the-art treatment methods, increase patient loyalty and thus raise the economic success of his practice.

By using e-learning modules and live demo workshops with international lecturers from the fields of medicine and business, tailor-made consulting solutions, as well as the incorporation of professional software tools, optimal teaching of skills and knowledge can take place to fit as a doctor for the needs of everyday life.

A special role is played by our own aesthetic clinic YUVELL® Fine Aesthetics. As Croma's Center of Education, the live workshops will take place here using the most modern methods of presentation.

After a soft launch in February at the IMCAS in Paris, Croma is more will start for the first time at the AMWC in April in Monaco. The kick-off will be held as part of a full-day symposium plus World Cafe on April 7, 2018. The 12-month program is limited to max. 50 participants.

We congratulate our colleagues on the development of this exciting continuing education program for our doctors and wish them much success in their implementation !!

Further information can be found at:

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