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With "Croma is more" for Aesthetic Excellence

Croma develops an innovative training program for its physicians.

Croma's portfolio for minimally invasive aesthetic medicine offers high quality products. However, Croma not only wants to provide its physicians with the best possible products, but also optimally supports its customers in mastering everyday practice and increasing entrepreneurial success.

Under the direction of Valentin Gruber (Corporate Director Customer Excellence), Croma is more has developed a program to enable every physician to generate more patients, to select and apply the best state-of-the-art treatment methods, increase patient loyalty and thus raise the economic success of his practice.

By using e-learning modules and live demo workshops with international lecturers from the fields of medicine and business, tailor-made consulting solutions, as well as the incorporation of professional software tools, optimal teaching of skills and knowledge can take place to fit as a doctor for the needs of everyday life.

A special role is played by our own aesthetic clinic YUVELL® Fine Aesthetics. As Croma's Center of Education, the live workshops will take place here using the most modern methods of presentation.

After a soft launch in February at the IMCAS in Paris, Croma is more will start for the first time at the AMWC in April in Monaco. The kick-off will be held as part of a full-day symposium plus World Cafe on April 7, 2018. The 12-month program is limited to max. 50 participants.

We congratulate our colleagues on the development of this exciting continuing education program for our doctors and wish them much success in their implementation !!

Further information can be found at:

YUVELL® Fine Aesthetics and Croma-Pharma with international doctors at the Opera Ball

Croma welcomed aesthetic medicine experts from Canada, Korea, Spain, Poland, Germany, Austria and Switzerland to their box.

Croma-Pharma, or Croma, stands for innovative and high quality products of minimally invasive aesthetic dermatology. YUVELL® Fine Aesthetics, the company's own aesthetic clinic, has created a training and innovation center that works with the world's most successful aesthetic medicine physicians. Some of these network partners were welcomed by Croma at the  2018 Opera Ball, including Sheetal Sapra from Canada and Marcin Ambroziak from Poland. "We are proud of the support and good cooperation with our partners and doctors around the world. This continuous exchange plays a key role in our success", emphasized Valentina Prinz, Managing Director of YUVELL® Fine Aesthetics. 

For the fourth time, Croma presented a beautifully designed and generously filled gift box as ladies donation for the ball guests. Croma was also present at events in the run-up to the opera ball with moisturizing masks to support the debutants in their radiant appearance at the Opera Ball.

Leading hyaluronic acid expert in Europe

Croma is a global player in the dynamically growing segment of minimally invasive aesthetic medicine and a leading European processor of hyaluronic acid. The company sells nearly six million hyaluronic acid syringes (injectables) annually through a network of in-house sales organizations, strategic partnerships and distributors in nearly 80 countries. Production takes place exclusively at the company headquarters in Leobendorf near Vienna, Austria.

YUVELL® Fine Aesthetics - the new clinic concept in the heart of Vienna

The company's own aesthetic clinic YUVELL® Fine Aesthetics is a novel concept for minimally invasive treatments and offers a holistic approach to aesthetic medicine. On 500 m2 in the heart of Vienna, YUVELL® Fine Aesthetics sets new medical and optical standards.


Image (l.t.r.):
Eva Wegrostek, Ana Teresa Seufert, Daniela Greiner, YJ Kim, Cristina Eguren, Athanasia Papathanasiou, Joanna Ambroziak, Rafaela Welner, Valentina Prinz (YUVELL® Fine Aesthetics), Julie Khanna, Jennifer Ruscio
(Credit: Andreas Tischler)

Grand opening of the new Croma headquarters in Korneuburg

On Thursday, September 28, the new Croma building was officially opened.

For the first time in its more than 40-year history, Croma now bundles all services under one roof. "The modern, functional building is a new architectural bright spot in the region, offering an innovative work environment for 300 employees and the most modern fully automated production facility in the aesthetics industry," said Croma CCO Andreas Prinz at the opening ceremony.

Gerhard Prinz, founder of Croma, underlines the importance of the new building: "With the new corporate headquarters, we are leveraging synergies and creating far-reaching development opportunities - in terms of space, but also in terms of communication and cooperation - thus laying the foundation for our strategy geared to global growth placed".

Ceremony with guests of honor and partners

The new opening was celebrated with numerous guests of honor. Johanna Mikl-Leitner, District Principal Dr. Waltraud Müllner-Toifl, the mayors of Leobendorf and Korneuburg, Magdalena Batoha and Christian Gepp, as well as Austrian and international star doctors such as Dr. med. Michael Palatin, Dr. Doris Wallentin and many more. There were also a large number of partners involved in the construction - architects, real estate developers, construction companies and banks. "Our goal was to develop a building that consistently addresses Croma-Pharma's diverse mission as an innovative leader in minimally invasive aesthetic medicine - from basic research through fully automated production to global logistics," said the CTO and co-owner of the company Martin Prinz. Governor Johanna Mikl-Leitner emphasized in her speech: "Innovation is the basis for competition, prosperity and growth."

"The corporate culture shapes a building and the building in turn has an impact on the organization and its people. The new corporate headquarters, as a large office, offers the opportunity to form a forward-looking, open communication culture supported by all employees," says CEO Andreas Prinz.

Ribbon cut and road renaming

Johanna Mikl-Leitner, Croma President Gerhard Prinz, CCO Andreas Prinz and CTO Martin Prinz officially opened the building with the symbolic cutting of the ribbon.

The Leobendorf mayor Magdalena Batoha provided a special surprise. In recognition of the important economic contribution of Croma-Pharma GmbH for the region, she unveiled the first street sign on "Cromazeile“ to the big applause. In future, Croma-Pharma will be domiciled in the Cromzeile.

Croma Headquarters - facts and figures

The total investment costs amounted to 40 million euros. On a gross floor area of ​​6,000 m², Croma now houses new laboratories, offices and administration. The new production was built around the centerpiece, a 1,000m² clean room of the classes C + D and is designed for the production of up to 5,000 filled syringes / hour. The warehouse offers far more than 2,000 pallet spaces and handles export all over the world. The company has an export ratio of more than 95%. The company was awarded the state emblem, the EY Entrepreneur of the Year and the WKO Exportpreis in silver.

The most important milestones in the construction of Croma headquarters:

• 2013: Pre-project phase; concept studies

• 2014: Location decision and general planner competition

• 2015: Detailed planning and plan submission

• 2015: Ground-breaking ceremony

• 2017: Relocation, building commissioning & official opening

• 2018: Start of production of new manufacturing facilities